The Importance of Strategic Partnerships in Startups

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Damon John is the founder and CEO of streetwear brand Fubu. He says partnerships have been core to his business strategy from the beginning. Part one of a special two-part episode on strategic partnerships, part two will cover how he has parlayed that success into a role as an investor in Shark Tank.

How do you create authentic partnerships to build scale? Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urbanwear brand.

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