S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan
Stacking Growth | The B2B Marketing Podcast
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What Was Their Reaction to This Presentation?
Sydney: I think they were generally supportive and positive about it. One was a suggestion to focus on the solution on aware to solution aware part rather than problem unaware to problem aware. Another was asking like, how does this relate to the outbound strategy and was able to speak to essentially providing air cover over the same accounts that the outbound team would be focusing on. So that we can hit them in multiple ways.
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