Episode 31: Cold outreach - love or hate?
Decoding Sales
00:00
The Importance of Reaching Out to Competitors
In theory, you would like to double check everybody's network and make sure there's no overlap. But in reality, that's not the case. It's a much longer endeavor to figure out who's mapped to who. You can't always bat 100% on the initial engagement. Nobody does. This is for non-sales engagements too. And so another approach is for this particular person to reply and say, hey, I actually know your CEO and chief data scientist. The SDR should probably connect with their CEO, chief data scientist and figure out a strategy there.
Play episode from 06:06
Transcript
