301: Mastering Outbound Sales: Strategies, Triggers, and Campaigns with Gray Norman
The Predictable Revenue Podcast
00:00
The Importance of Testing Your Call Script
The thing I hate here in the most from a client is like, no, no, I don't think that's going to work. You can't have an ego after I can encourage that creativity on the team. The number of times I said, hey, I think this is bad, but it's worth a test. Those are the things that create these like outsized returns in terms of like reply rates.
Transcript
Play full episode
