E008: Meta Summit Recap, Marketing Complexity, Perfectionism, Action vs. Inaction Bias, & More
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The Role of Bias to Action
In brand building, we get stuck in perfect all the time. So if you're biased to inaction, don't press the button unless you know it's ready to launch your buy in Facebook ads. I really, I trust NorthBean because they are putting the level of analytics and it's like Hexclad reducing releasing a new product. We're just not going to do it unless it's great, unless it's innovative and less special.
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