How to Overcome Risk Aversion in Early Stage SaaS Companies

Having the banks give you referrals or being able to say we're a JP Morgan back company definitely gives credibility and gets your foot in the door. The other difficulty I think for us too is on the enterprise side, you can't just build it and kind of throw it over the wall and get them to hey, it's beta. They're not going to use it. And so you it has to meet a certain rigor. We went became saw compliant really early on way earlier than normally you'd have to.