4min chapter

The Game w/ Alex Hormozi cover image

Listen to These 23 mins Before You Try to Sell Anything | Ep 744

The Game w/ Alex Hormozi

CHAPTER

Customer Retention Strategies in Fitness

This chapter delves into customer retention techniques used by a fitness chain, emphasizing a 'friendly goodbye' approach during cancellations to foster positive relationships. It also uncovers the dynamics of member engagement, the significance of understanding cancellation motivations, and the potential for upselling during onboarding.

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