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The Price One Is Price One, Right?
"I'm going to share with you today on this price one," he says. "It's probably the one that I use the most when it comes to price, right? And so a lot of people, as soon as someone says, that's expensive, they immediately go defensive and start trying to discount prices." The first step is agreeing with them: You're like, absolutely, it's totally expensive. It can be the best to give people what they actually need. In generational health, or about generational wealth, don't you want to impact your family? Like Jack the Lane's family, two generations later, they're all into fitness and health,. That's generational.