Small businesses can be uniquely suited for subscription because they have real relationships with their customers and know what they want. For some restaurants, that might be around special occasion celebration or convenience. "Optimizing around the consumer goal is a really easy way to identify new sources of value," he says.
Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.