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124. Results-based pricing for Pilates, with Zenia Wood and Raphael Bender

Pilates Elephants

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Pilates - Is There a Pill That Can Fix It?

Pilates is not only strong, but flexible and confident. It's competing in a market where you actually aren't the only go to people are instantly thinking, I should go to Pilates because I feel lethargic. People are going, Oh, is there a pill that can fix it? Because that's quicker. Probably cheaper. And so we have to make it feel sexy and good and sort of stack the value for our clients.

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