The State of Ecomm Investing Pt 2: The Investor’s Perspective
Ecommerce Playbook: Numbers, Struggles & Growth
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Is There a Shared Syntax for E-Commerce?
We've been talking about sort of rewriting gap for e-commerce. How do we actually create a shared syntax that allows us to work together? I'd like to see more companies spending their first dollars, not on Facebook and Instagram. And you're starting to see that with TikTok or YouTube. There's got to be other channels. You can't be relying on one channel in the way that companies were relying in the past. Starting off as a digital brand gives you a lot of power and the ability to choose different directions.
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