Balancing quality and automation

Jimmy discusses the 'human in the loop' idea and deciding where human editing and oversight matter most.

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Marketing is being eaten by AI.

What’s that mean? And, more importantly, what does that mean for you and your real estate business?

For answers, you’ve got two of the top marketing minds in real estate, Jimmy Mackin and Jason Pantana, here in our third Techtember episode.

Leveraging generative AI and agentic AI.
Balancing quality and efficiency - balancing new tools and tech with the good old human touch.
Enhancing efficiency and profit.
Evolving past basic automations to improve marketing and operations.

You’ve got about 25 minutes Jimmy followed by 24 minutes with Jason - here in our third Techtember episode - on Real Estate Team OS!

JIMMY MACKIN

“AI is massively under-hyped right now.”

“There’s never been a better time to be in real estate."

“We’re living through the most interesting revolution of our time.”

You’ll hear all three of these statements in just the first three minutes of a philosophical, strategic, and tactical conversation with Jimmy Mackin, who’s on a mission to be the most useful person in the real estate industry.

Learn how AI is affecting marketing, customer experience, and automation - and get some tools and next steps to help.

Watch or listen for insights into:

Why “there’s never been a better time to be in real estate”
Why he recommends buying research tools and hiring a research assistant
Why and how marketing is being “eaten by AI”
How to balance quality vs efficiency
How agentic AI is transforming the if/then automations we’ve relied on
Three things a real estate professional should do today in light of this conversation

JASON PANTANA

If you’d benefit from learning processes to audit and automate your operations, segment and personalize your email marketing, leverage AI for content creation, focus on human touch where it matters, and experiment with new AI tools, you’re in the right place.

For nearly a decade, Jason Pantana’s served as a coach, trainer, and speaker for Tom Ferry International, where he’s the resident AI expert and creator of the AI Marketing Academy.

In this conversation, he shares a simple, powerful “autonomous driving vehicle” metaphor for AI and your email marketing and a simple, powerful vision for an “army of AI agents” powering your business operations.

He also gives you a quick-hit round up of 8 top tech tools and ways to use them, including video and voice cloning.

Watch or listen for insights into:

Why email marketing is the most underused or misused tech in most real estate businesses and how to improve it
What agentic AI is and why it’s the “single greatest operational enhancement and advantage ever known to technology and it’s right under your nose right now”
A 3-step process to intelligently automate more of your operations
How to decide where to automate and where to maintain the human touch
A quick-hit round up of 8 top tech tools and ways to use them

AI-related tools mentioned in this episode:
→ AI Marketing Academy (use code AIM50OFF) https://aimarketingacademy.ai/

→ Endel https://endel.io/

→ Perplexity https://www.perplexity.ai/

→ Intercom https://www.intercom.com/

→ Fyxer https://fyxer.ai

→ Zapier Agents https://zapier.com/agents

→ Captions https://www.captions.ai/

→ BigVu https://bigvu.tv/

→ Descript https://www.descript.com/

→ CapCut https://www.capcut.com/

→ ElevenLabs https://elevenlabs.io/

→ HeyGen https://www.heygen.com/