The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 478: How to Move Upmarket and Serve Multiple Customer Segments at the Same Time with Square's Global Head of Sales, Ashley Grech

The Official SaaStr Podcast: SaaS | Founders | Investors

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How Do You Think About Product?

The square folls, the jobs to be done framework is an idea that customers hire your product based on a need or a job they need to get done. Customers will often say that they want something, but really they might be solving for something else. So it's important to use the foundation of what the products are and what the jobs are as you're thinking about your additional growth levers for your own company.

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