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$100M Leads Audiobook Part 6 – Run Paid Ads | Ep 591
The Game w/ Alex Hormozi
Crafting Compelling Advertisements
This chapter discusses the key elements of a good ad and how it can convince individuals that they need a solution. It emphasizes the importance of showcasing the slow trajectory without the solution, highlighting the effort and sacrifices required, and how the solution can make things easier. It also emphasizes the significance of showcasing how the product/service changes how others treat the customer and how it can improve their status. The chapter suggests considering different perspectives, highlighting added benefits, and visualizing consequences of decisions to create strong motivators in promotional copy.
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