Overcoming SMB Roadblocks: Expert tips from Gusto's Josh Reeves | Episode 1988
This Week in Startups
Intro
This chapter highlights the significance of creating products that connect with users, particularly for small businesses. It discusses the role of organic referrals and customer engagement in driving leads and expanding market reach in a competitive environment.
This Week in Startups is brought to you by…
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Todays show:
Josh Reeves joins Alex Wilhelm to discuss building a product people love (21:11), SMB challenges (23:56), growth strategies (36:47), and more!
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Timestamps:
(0:00) Josh Reeves joins Alex Wilhelm
(2:16) Josh's previous startups and the early days of web development
(6:26) Transition to digital solutions and security for small businesses
(10:31) Gusto's growth, success metrics, and market penetration
(13:38) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(14:30) Gusto's North Star, marketing strategies, and channel growth
(21:11) Building a product people love with good unit economics
(22:29) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist
(23:56) Challenges of selling to SMBs and Gusto's product expansion
(28:50) Maintaining simplicity in product development
(35:18) DevSquad - Visit https://www.devsquad.com/startups, book a call, and mention TWIST for 10% off!
(36:47) Ensuring product quality and the role of organic growth in marketing
(44:39) Competitive landscape in payroll and HR space
(48:54) Gusto's potential fintech ventures and communication styles among founders
(56:07) IT spending growth among SMBs and international expansion
(1:00:16) Navigating competition and partnerships
(1:01:41) Diversification of go-to-market strategies
(1:03:31) Financial strategies and thoughts on going public
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LinkedIn: https://www.linkedin.com/in/joshuareeves
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LinkedIn: https://www.linkedin.com/in/alexwilhelm
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Thank you to our partners:
(13:38) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist
(22:29) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist
(35:18) DevSquad - Visit https://www.devsquad.com/startups, book a call, and mention TWIST for 10% off!
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Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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