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#278 - Everything You Need To Know About AI x Commerce

DTC POD: How The Best Brands Are Built

CHAPTER

How to Use X-Gen to Improve the User Experience on Your Site

X-Gen is based in real time based on where you're clicking, how you're interacting with the site. So when I go experience the site of, for example, Valentino, one of the brands that you guys work with and if you were to start browsing that site, we're going to have totally different experiences in real time. The framework that we put these models into allows for it to solve it. Every user creates an interaction which changes as you go throughout the site. But more importantly, running complex AI models on problems like this is actually like chess, literally? It's a series of moves that if you do it the right way, you will bring people closer to buying

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