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4min chapter
Creators, Creativity, and Technology with Bob Iger
a16z Podcast
How to Manage Creatives Responsiblely for Your Shareholders
"I think the first thing you have to do when you manage creatives is to put yourself in the shoes of the person who's the creator and realize the idea typically has come from within them," he says. "You can't allow just want and spending or allow creators to take however much time they want, which Jim Cameron makes on his own timetable." He adds: "It's not about coming in and having the big title. It's about trying to establish in the most sincere, genuine way a partnership".
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