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Exploring the Potential of AI in Brand Monitoring and Marketing Automation
The chapter delves into using AI for estimating Net Promoter Scores and the importance of crafting specific prompts for accurate results. They discuss training AI models like LLM on the internet, testing different language models, and the effectiveness of AI in identifying product marketing attributes. The conversation also focuses on automating marketing tasks, developing brand monitoring tools, and the optimism about AI advancements in marketing.