PX Espresso☕with Luke O'Mahoney cover image

029 - Lauren Gomes (pt.2) - People Experience as a Product

PX Espresso☕with Luke O'Mahoney

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Evolving Brand Loyalty and Community Engagement

This chapter explores the changing dynamics of brand loyalty, showcasing how contemporary consumers prioritize community and experience over brand attachment. Using Gymshark as a case study, it discusses strategies for business scaling through word of mouth and emphasizes the importance of fostering customer loyalty.

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