DtSR Episode 553 - Leadership Series - Selling Cyber Security
Down the Security Rabbithole Podcast (DtSR)
00:00
The Power of the Channel
The channel is an extension of your organization they have that last mile connectivity listen one of the greatest successes of some of the most successful channel people has been they maintain great relationships with fortified key huge customers. The challenge there is finding a partner that really delivers that be in the bar and that's tricky but when a customer finds that value they hold on to it violently and they will leverage that. Don't get caught up in wow this thing just hit and it's huge everybody's gonna try to sell this and then you abandon your normal sale, Chris says.
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