Navigating Chargebacks and Friendly Fraud

Today’s guest is Roenen Ben-Ami, Co-founder and Chief Risk Officer of Justt. Justt is an AI-driven tech company whose platform helps retail leaders and merchants reduce loss from chargebacks with automation and friendly fraud prevention. Roenen joins us on today's podcast to break down the complexities of chargebacks and how AI-driven automation can help merchants recover lost funds at scale. Together with Emerj Managing Editor Matthew DeMello, Roenen helps explain the "guilty until proven innocent" nature of chargebacks, the rise of friendly fraud, and why merchants often leave money on the table due to inefficiencies in the dispute process. He details how Justt’s proprietary approach—leveraging data enrichment, dynamic arguments, and automation—creates tailored chargeback responses that maximize win rates while reducing manual effort. This episode is sponsored by Justt. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.