The Importance of the QB in the Chinese Market

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I noticed you called an audible recently in your China business. There were a big price cut there recently, which I guess the luxury emphasis on EVs doesn't translate as well to Chinese market. Over the last couple of years, we have had tremendous pricing power and built upon that. And then it is also true that in the Chinese market, the upper end of the battery electric vehicle segment is still in its infancy. It's just developing. We're going to put more and more products in there and see how the market progresses over the next years.

How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand.

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