The talented Mr. Noots, or as the powers that be know him, Mark Effinger, is the brilliant mind behind Nootopia formulas, a batch of life changing brain optimization products you’ve heard me talk about frequently on this show ever since I was gifted a sample set by our mutual friend and collaborator, Matt Gallant.
Of course, I got to experimenting with them right away, probably too much as you'll learn in this episode. They've become an integral part of my daily routine – just such a game changer – and I've seen a few products in my days of experimentation.
Mr. Noots brings the energy in this one, and the mind blowing science, in this fun and free-wheeling episode – starting with a tragedy that’s inspired triumph, into a sidebar where we celebrate the heritage of rock n’ roll, and sticking the landing with a mushroom trip tennis tournament. Buckle up for a wild ride.
And if, by the end of this episode, you’re curious to check out the amazing Nootopia formulas that we cover, visit nootopia.com/lukegenius and use code 'LUKE10' for 10% off your purchase.
00:07:27 — Becoming Mr. Noots
- Childhood experience with meditation, engineering, and spiritualism
- His wife’s tragic passing as a result of opioid addiction
- First experiments with nootropics in the 90s
- Newsworthy.ai
- Neurotransmitters and the different brain states
00:44:38 — Treating Neurochemical Imbalances
- The hyper focused side of ADHD
- GABAlicious by BiOptimizers (coming soon)
- Modafinil’s use and history
- The process of launching a pharmaceutical
- The truth about SSRIs
- NCBI and examine.com as resources
- The first ever Buddhist-friendly mouse lab
- Frequency extraction methods in mushrooms
01:18:50 — Nootopia Product Deep Dive
01:55:21 — Nootropics & Microdosing
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