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S18E3 - Partnering up

unbillable hours - a podcast about better professional services marketing

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Is Your Client Versus Your Partner a Good Choice?

I would suggest that whoever, whichever consulting fund does it better has a very clear set of categories and stories. Why am I recommending a in your case, your client versus be right? So if you can do that, fine, but going back to my CRM journey, there's clearly software product categories where that doesn't matter as long as you're saying within a certain price vendor. That was my customer. No, I went through a similar, similar buying process over the summer looking at CRM and trying to figure out like, I don't have time to spend looking at all this. Let's just get something up and running. And then sigh of relief at default to the category

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