The way you speak affects how people listen to you very deeply and then you've got things like tambour which is the texture of your voice. The other thing they may do which as a CEO is very important is lower your voice because pitch is associated with importance it's kind of genetic big things like elephants have deeper voices than little things like mice so we tend to believe that depth is associated with power significance importance and so forth. Margaret Thatcher for example the British Prime Minister had vocal training to lower her voice by two whole tones because she believed it would have her taken more seriously.

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