Navigating Super Saturday: Insights on Holiday Shopping Trends

This chapter explores consumer behavior and holiday shopping trends as Christmas approaches, focusing on key gifting categories and the phenomenon of 'Super Saturday.' It discusses the competitive dynamics of holiday marketing and the importance of convenience for last-minute shoppers, especially through in-store pickup options. Additionally, it highlights strategic shifts in advertising to align messaging with holiday gifting and the need for e-commerce businesses to adapt to maximize sales during this peak shopping period.

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