What Makes for Great Content?

Austin Rief is the cofounder and CEO of Morning Brew - a daily newsletter with over 4 million subscribers.

In this conversation, Austin spoke about his content diet, who he admires, the one podcast everyone needs to listen to if they’re creating a startup, why he’s taking Twitter seriously in 2023, and much more.

(0:00) Intro

(2:30) Running A Successful Business

(5:25) Stumbling Across Instagram Story Ad

(7:18) MrBeast

(11:23) Justin Bieber

(12:35) Parasocial Relationships

(15:34) Saying No

(17:50) What Makes For Great Content

(21:20) Taking Twitter Seriously

(22:13) Who Does Austin Admire?

(25:25) Why Did Traction Get Austin So Excited?

(29:20) 80/20 Principle

(32:20) Austin’s Proudest CEO Decision

(34:08) Austin’s Ambition

(39:03) Childhood?

(41:18) Awareness

(43:51) Who’s Inspiring Austin?

(46:30) Content Diet

(48:20) Socks

(49:50) Challenge

Resources

How To Start A Startup – https://open.spotify.com/playlist/3Tb95ryXVQTEKhcKVmZa30?si=51cbf96665b648ed

Traction by Gino Wickman – https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

Austin’s Links

Twitter: https://twitter.com/austin_rief

Morning Brew: https://www.morningbrew.com/daily

My Links

✉️ Newsletter: https://dannymiranda.substack.com

🎙 Podcast: https://anchor.fm/dannymiranda

🎥 YouTube: https://youtube.com/dannymiranda

🐣 Twitter: https://twitter.com/heydannymiranda

📸 Instagram: https://instagram.com/heydannymiranda

🕺 TikTok: https://tiktok.com/@heydannymiranda