Great content is specific to the audience you're trying to go after, right? There are a ton of people who I'm sure think Lex Freeman is incredibly boring. But he gets millions and millions of views on his YouTube and his podcast. And so what is great content? It's content that your target audience, the people are trying to reach love and want to consume.
Austin Rief is the cofounder and CEO of Morning Brew - a daily newsletter with over 4 million subscribers.
In this conversation, Austin spoke about his content diet, who he admires, the one podcast everyone needs to listen to if they’re creating a startup, why he’s taking Twitter seriously in 2023, and much more.