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376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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Introduction

Each week i publish an intr y with the author of a new marketing or sales book, and which has been named by forbes as one of the top marketing pod casts. David hafeld is the c eo and chief trainer at hoffield group, a research base, sales and consulting firm. He's pioneered a sales approach based on research and neuro science, social psychology and behavior economics that's been proven to dramatically increase sales. And since i get to read every book featured on the show, if i can recommend a specific marketing or salesbook, or any other resource i know of for whatever challenge your facing, send me a link in connection.

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