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204. Open Book Management: The Employee Perspective - Ryan Markewich, Jacob Markewich, Rik Van Espen & Zac Neufield

Contractor Evolution

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Redefining Trades for a New Generation

This chapter challenges the perception of Millennials and Gen Z as disinterested in blue-collar jobs, highlighting their desire for entrepreneurial opportunities within established companies. It emphasizes the importance of supporting young workers in trades while contrasting the resilience of skilled tradespeople against the looming threat of automation for information workers. The discussion offers practical advice for business owners to enhance employee engagement through open communication and shared purpose.

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