Craft of Consulting Podcast cover image

Lessons After Consulting for One Year—with Zack Pike

Craft of Consulting Podcast

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How to Build a Relationship

"Cold outreach is for me new relationships. That's the whole point of being the boss of our business," he says. "If you're just sending your message on that initial connection, they don't know you." Link Den has a 3% win rate when it comes to connecting with people who are not familiar with its content.

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