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5min chapter
The Mistakes That Can Ruin Your Product Launch
The Frictionless Experience
Bridging Product Development and Marketing
This chapter explores the critical interplay between product development and product marketing, highlighting their unique contributions and the need for collaboration. Using real-world examples, including Apple's launch strategies and KFC's recovery from a blunder, the speakers illustrate the importance of effective marketing practices in ensuring product success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode