5min chapter

Behind the Numbers: an EMARKETER Podcast cover image

The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Navigating Amazon's Retail and Advertising Dynamics

This chapter explores Amazon's changing approach to physical retail, including the challenges of various store formats and a move towards traditional retail strategies. It also highlights the burgeoning success of their advertising business driven by data innovation and a large customer base.

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