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Barry Nalebuff: The Only Negotiation Guide You'll Ever Need

Guy Kawasaki's Remarkable People

CHAPTER

Coke

When you correctly understand what the pie is, you also realize that both sides are equally valuable. And so my students, who are always scared about getting screwde negotiation, now recognize the power they have. But does it take a particularly enlightened other party ho realizes on the coke side, ori on the large conglomeratte buying the little company? Can you imagine a board of directors saying, you know what? We need this little company. We should split the pie down the middle. Both of us will do better. Absolute.

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