4min chapter

Outbound Squad cover image

Demos, champion enablement, and buyer turnoffs with Grace Tyson

Outbound Squad

CHAPTER

How to Connect Discovery to a Customized Demo

The first biggest thing is that they don't, they just do not connect discovery to demo. That's the biggest faux pas. Other issues I see when it comes to demoing are not storytelling and focusing weight. And then finally, less is more. You need to show 10 extra things that you think aren't cool but also want to dig in and ask questions.

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