5min chapter

How I Built This with Guy Raz cover image

SmartSweets: Tara Bosch

How I Built This with Guy Raz

CHAPTER

Navigating Challenges of Rapid Growth and Expansion

This chapter explores the rapid growth of SmartSweets following their partnership with Whole Foods and the challenges associated with expansion. Key issues such as cash flow, manufacturing errors, and competition emerge as the team questions their roles during a critical national launch.

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