The Power of Language in Sales

Are your sales conversations creating trust and driving results—or missing the mark? Learn actionable tips to transform your approach in this week’s episode!

In this episode of the CEO Sales Strategies Podcast, Doug C. Brown talks with Sam Wakefield, founder of Close It Now, about the small yet powerful changes that can make a huge difference in your sales process. From word substitutions to emotionally driven questions, discover how to reduce resistance, build trust, and close high-ticket deals.

In this episode, you’ll learn:

✅ How to use word swaps to lower buyer resistance.

✅ The power of permission-based selling to build trust and loyalty.

✅ Why emotionally driven questions are key to closing high-ticket deals.