Navigating the Future of CTV Advertising

My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new Universal Ads effort, which was introduced this January. James was previously the Global Director of Product Strategy at Snap.

The topic of our conversation is the evolving TV advertising ecosystem. Among other things, we discuss:

1. The current state of performance advertising on TV;
2. The historical process of buying linear TV advertising inventory;
3. The boundaries between CTV and linear TV advertising;
4. How advertisers approach measurement with CTV;
5. Where YouTube fits into the CTV space;
6. What linear TV can do to provide performance capabilities to marketers;
7. The demographics of TV that make it attractive to marketers.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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