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4min chapter
7 GTM problems everyone has, and how to fix them (with Eddie Reynolds)
The Revenue Formula
Understanding Sales Metrics and the CFO's Challenge
This chapter addresses the challenges CFOs encounter in comprehending sales and marketing metrics, stressing the need for clear definitions and consistent terminology. It highlights the importance of refining data and processes to accurately leverage sales and marketing analytics tools.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode