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The Power of Knowledge & Bootstrapping for 20 years

Startup Hustle

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Bootstrapping to Breakthrough: Embracing Capital and Change

This chapter details a company's two-decade bootstrapping journey before deciding to seek capital for growth, focusing on investor alignment and the role of AI in their strategy. It explores their challenges and successes in funding, sales processes, and product differentiation, particularly around knowledge transfer within organizations. Emphasizing the need for flexible financial strategies and effective marketing channels, the chapter examines how reframing problems can lead to significant improvements in business operations.

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