
359: Trovata: Navigating SaaS Enterprise Challenges to $10M ARR - with Brett Turner
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
How to Sell to Banks
I know earlier you told me that some of these were coming through referrals from the banks. Was that the main source of customer acquisition or what else have you done to quite customers? Yeah, I think part of and to I would just say kind of again, thinking through the go to market, we're selling to finance folks. It's controllers, it's CFOs. It's treasurer and treasures, treasury teams, finance teams. And so these are hard people to sell to, you know, I've been one of them. So if you're dependent fully on the banks as a go to market,. you're in trouble because it's you could kind of just bleed out.
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