H a moudo is a two day programme for free, where we teach people how to grow their businesses. Morgan: "We want o delight you and make sure that you feela coveted" And so three touch points. You watched the pocast, you came to found a university, you did remote demoday. There is only one touch point left, which is, i just have a back pack full of cash over here. That has got to go one or two ways. Either i've just got to ship you the bag and you've got to secure the bag, or that's it, end of relationship. It was such an important lesson for me, that getting customers...
Morgan Spenla shares why her company Crafter delivers a wonderful experience to makers (01:06), how they monetize (15:04), why she hires customer support from Starbucks (48:07), and more!