What's the Price Point of a New Plan?

We don't want to be the cheapest on the block, but we also know we don't need to be the most expensive. We try to look at what we can offer a fair value to our customers. And we have not had really, you know, complaints from customers if a price goes up. So ther nont pe our existing customer basis not really get impacted by price increases. It's, i nnew incominious types of customers.