i believe that for an acquisition product, you want to be very unique. It's really hard to stand out. Miracle bomb is what would be called more of a newa new opportunity ats,. A category creator. There's really not anything like it on the market. So we can say things that are unique to us, and that allows us to stand out and have our messagein heard and not get lost. And in either we have to think about art. You're starting on this product is the best r acquisition. How do we educate you? Or how do we merchandise our products? Do we create a kit that you're coming again, your your coming for the miracle bom,