Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Intro
This chapter explores the fascinating transition of an individual from chemical engineering to the dynamic field of marketing, emphasizing neuromarketing and behavioral science. It recounts how early psychological studies shaped their career path and the value of practical experience in building a successful direct marketing venture.
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