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Gap Selling

Integrative Medicine with Dr. Leland Stillman

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Navigating Health Awareness and Change

This chapter emphasizes the critical need for patients to understand their health risks and the importance of effective communication regarding health issues. It explores the emotional and practical challenges individuals face when making health-related decisions, particularly in the context of lifestyle changes and wellness investments. The discussion also highlights the ethical considerations surrounding urgency in marketing health solutions, stressing the importance of transparency and patient trust.

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