Earn Your Happy cover image

How to Protect Your Business with Compliant Marketing Strategies with Anik Singal

Earn Your Happy

CHAPTER

Understanding Misrepresentations and Net Impression in Marketing

This chapter explores the dangers of misrepresentation in marketing, highlighting how marketers can inadvertently engage in deceptive practices. It discusses the implications of exaggerated claims and introduces the concept of net impression, emphasizing its importance in legal considerations and public perception.

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