The Evolution of Psychographics in Game Design

A big part of game design and the psychographics play into this is to understand who your end user is. The idea behind it that it does get misconstrued a lot is the psychographics are about why. Why psychologically does somebody want to do something? I think people get very caught up on the what, right? Well, exactly. For me, saying, hey, guys, this card is for this audience will like it. We have to make it so this audience willlike it. And we have to understand who the cards are for.