Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Intro
This chapter explores the speaker's transition from political polling to behavioral science, highlighting their experiences in political campaigns and academia. It emphasizes the importance of effective communication in education and introduces the concept of writing for busy readers, which forms the basis of their book.
Transcript
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