ACTIONABLE TAKEAWAYS:
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Permission-Based Introduction: Identify an executive, then request an intro to their top lieutenant by tying outreach to an executive-level metric they care about.
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Funding Intent Matters: Don’t just track funding announcements—dig into how the company plans to use the money and align outreach to support that goal.
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AE & SDR Account Strategy: AEs select accounts, build a POV, and own outreach to execs, while SDRs focus on below-the-line contacts with AE guidance.
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Account Tiering System: Rank accounts as green (30-50), yellow (130), or red (30-50) based on deal size and buying likelihood to prioritize outreach effectively.
MADDY'S PATH TO PRESIDENTS CLUB:
- Account Executive @ Webflow
- Account Executive @ SafeGraph
- Account Executive @ Procore Technologies
- Account Executive @ Procore Technologies
- Senior Business Development Rep @ Procore
RESOURCES DISCUSSED:
