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70. ABM: The Next Frontier
Let’s talk ABM
The Shift Towards Meaningful Personalization in ABM
This chapter explores the increasing need for personalized business communications, emphasizing tailored messaging that addresses unique client challenges. It also previews an upcoming survey that will provide insights into the future of Account-Based Marketing (ABM) for 2024, highlighting industry trends and opportunities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode